CITROËN NORDIC SWEATER by Euro Rscg Amsterdam for Citroen

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CITROËN NORDIC SWEATER

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Euro Rscg Amsterdam
Creative Director Thijs De Boer, Peter Hamelinck
Art Director Matthijs Vrooijink
Copywriter Huub Haarhuis
Account Supervisor Simone Bergman
Released January 2012

Credits & Description

Category: Transit
Advertiser: CITROËN NETHERLANDS
Product/Service: CITROËN WINTERCHECK
Agency: EURO RSCG AMSTERDAM
Creative Director: Peter Hamelinck/Thijs De Boer
Copywriter: Huub Haarhuis
Art Director: Matthijs Vrooijink
Account Supervisor: Simone Bergman
Advertiser's Supervisor: Saadia Farah Ali
Account Manager: Sheila De Silva
Account Manager: Sheila De Silva
Other Credits: Strategy: Ralf Lambie

English Translation of Main Headlines
"Ready for winter?"
www.citroen.nl/veiligheidsdag

Ambient Execution Description
Citroën introduces the Wintercheck; a free check to protect your car against winter. Usually people prepare for winter by putting on a warm coat and gloves. So why not do the exact same thing for your car? We created a huge Nordic sweater… For your Citroën.
As part of the campaign we randomly ‘dressed’ Citroën cars throughout The Netherlands and surprised several owners with the sweater. Owners and passers by started to take pictures, posted tweets and shared it with others. Car and lifestyle-blogs followed quickly. At the end of the campaign our sweater was even asked to feature in an exposition about knitting in Dutch museum ‘Twentse Welle’.