Citterio Outdoor CUT INTO FINEST SLICES by Advico Y&R Zurich

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Industry Pre-Cooked Meals & Frozen Food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Advico Y&R Zurich
Executive Creative Director Dominik Oberwiler
Creative Director Martin Stulz
Art Director Fabienne Marcolin
Copywriter Julia Brandstätter
Photographer Markus Weber
Account Supervisor Carmela Dias
Typographer Annik Weber
Released January 2012

Credits & Description

Category: Special Build
Advertiser: CITTERIO
Product/Service: MEAT
Agency: ADVICO Y&R
Executive Creative Director: Dominik Oberwiler
Creative Director: Martin Stulz
Copywriter: Julia Brandstätter
Art Director: Fabienne Marcolin
Photographer: Markus Weber
Typographer: Annik Weber
Account Supervisor: Carmela Dias

Ambient Execution Description
The back panels of billboards were removed and replaced with a printed thread curtain. The salami shown on the thread curtain appears almost exactly the way it does in the Citterio fresh pack: cut into fine slices.