Fundacion Turismo De Cuenca Y Diputacion Provincial De Cuenca Outdoor TAKE CUENCA WITH YOU by La Despensa

TAKE CUENCA WITH YOU

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Industry Destinations (Countries & Places)
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency La Despensa
Executive Creative Director Javier Carrasco Y Miguel Olivares
Creative Director Luis Monroy, Belén Coca
Art Director Rocio Verdejo
Copywriter Victor Gomez
Account Supervisor Laura Castilla
Released January 2012

Credits & Description

Category: Special Build
Advertiser: FUNDACION TURISMO DE CUENCA Y DIPUTACION PROVINCIAL DE CUENCA
Product/Service: CITY OF CUENCA
Agency: LA DESPENSA
Executive Creative Director: Javier Carrasco Y Miguel Olivares
Creative Director: Belen Coca And Luis Monroy
Copywriter: Victor Gomez
Art Director: Rocio Verdejo
Account Supervisor: Laura Castilla

Ambient Execution Description
To promote Cuenca as a tourist destination, we decided to wrap as a present its most emblematic monument, The Hanging Houses (a building from the 14th century and World Heritage Site) turning that image into a huge advertisement to communicate our concept ‘Take Cuenca with you’. A campaign to share with all its tourists the best of Cuenca.