CAR SCREECH MARK by OpusMúltipla for City Of Curitiba

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CAR SCREECH MARK

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Industry Charities, Foundations, Volunteers, Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency OpusMúltipla
Creative Director Renato Cavalher
Art Director Denilson Pucci
Copywriter Cesar Noda
Producer Sidney Lima
Account Supervisor Ana Paula Lunardon
Released February 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: CURITIBA CITY GOVERNMENT
Product/Service: ANTI DRINK-DRIVING AWARENESS
Agency: OPUSMÚLTIPLA
Executive Creative Director: Renato Cavalher
Creative Director: Denilson Pucci/Renato Cavalher
Copywriter: Cesar Noda
Art Director: Denilson Pucci
Account Manager: Patricia Tavares
Account Supervisor: Ana Paula Lunardon
Advertiser's Supervisor: Roberta Storelli
Illustrator: Roger "olho" Wodzynski
Producer: Sidney Lima
Date of First Appearance: Feb 6 2010 12:00AM
Entrant Company: OPUSMÚLTIPLA, Curitiba, BRAZIL

Description of Ambient execution
The action was created for the Curitiba City Government using stencil techniques, simulating a car screench mark. The action took place in the city streets in several places whith considerable youth and alcohol traffic: around bars, restaurants and night clubs. After seeing the car screech mark, the public would read the message "The City Government can replace this pole. But not a life. If you drink, don't drive.