PEOPLE ARE FRAGILE by Hot Tomali Communications for City Of Vancouver

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PEOPLE ARE FRAGILE

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Hot Tomali Communications
Art Director Thomas Stringham, Scott Maddox
Released August 2011

Credits & Description

Category: Transit
Advertiser: CITY OF VANCOUVER
Product/Service: ROAD SAFETY AWARENESS
Agency: HOT TOMALI COMMUNICATIONS
Creative Director: Thomas Stringham
Copywriter: Scott Maddox/Thomas Stringham
Art Director: Thomas Stringham/Scott Maddox
Account Manager: Kyle Stewart
Account Manager: Kyle Stewart
Other Credits: Account Coordinator: Juliana Hendriks/Designer: Davinder Deo

Ambient Execution Description
This campaign focuses on reducing the number of accidents on roadways in Vancouver. The three executions highlight the most common dangerous behaviours for pedestrians, cyclists and motorists.