THE CHAIRADLE by J. Walter Thompson Jakarta Indonesia for ClueBebe

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THE CHAIRADLE

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Industry Baby Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Indonesia
Agency J. Walter Thompson Jakarta Indonesia
Executive Creative Director Ivan Hady Wibowo
Creative Director Pingkan Rarumangkay
Art Director Sebastian Chendra, Budiman Rahardjo
Copywriter Ratna Puspita
Producer Budi Mulianto, Nina Rakhmatika, Arati Naradhyani
Photographer Utomo Rahardjo Digital Active
Account Supervisor Nikken Diahtantri
Illustrator Bagus Nyoman
Released February 2013

Credits & Description

Advertiser: CLUEBEBE
Agency: JWT JAKARTA
Category: Special Build
Advertising campaign: THE CHAIRADLE
Producer: Arati Naradhyani
Art Director: Budiman Rahardjo
Other Credits: Music Composer: Egg Prod
Other Credits: Post Production: Render Post
Copywriter: Ratna Puspita
Executive Creative Director: Ivan Hady Wibowo
Producer: Nina Rakhmatika (Executive Producer)
Illustrator: Bagus Nyoman
Producer: Budi Mulianto
Creative Director: Pingkan Rarumangkay
Art Director: Sebastian Chendra
Photographer: Utomo Rahardjo (Digital Active)
Account Supervisor: Nikken Diahtantri
Other Credits: Production House: Aoi Asia

Ambient Execution Description
Where: The ambient are placed in shopping malls and public spaces to allow both Moms and babies to experience the lovely messageHow: An ambient piece of combined rocking chair and baby cradle is created to illustrate the message of how Cluebebe diaper takes part in Baby & Mom's everyday life: that does not only comfort the baby, but also comforts the mom.

Translation
Comforting Baby and Mom