Coca-cola Outdoor Coca Cola: Brrrrrr by Publicis Moscow

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Coca Cola: Brrrrrr

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Russia
Agency Publicis Moscow
Released March 2009


MIAF Awards 2010
Media projects The best outdoor advertising usage Third place

Credits & Description

In what has become the hottest summer on record, Coke is running a non standard outdoor campaign that exploits the virtues of being cold. Brrrrrr, is the big idea that dramatizes ice cold Coca Cola. Using bus shelters to get the message out, the image of ice cold Coke on the shelters has an effect on the whole shelter as actual three dimensional icicles hang across the actual bus shelter construction.