Coca-Cola Hand-Crafted Billboards, 1 by McCann Belgrade for Coca-cola

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Coca-Cola Hand-Crafted Billboards, 1

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Serbia
Agency McCann Belgrade
Creative Director Jana Savic Rastovac
Art Director Lidija Milovanović, Kristina Jovanović, Miroslav Pavlović
Copywriter Dubravka Petrovic, Sandra Stojanović
Production Sodapop
Director Aleksandra Gajić, Đorđe Marković
Released September 2017

Credits & Description

Category: Non-Alcoholic Drinks
Media: Outdoor
Brand: Coca-Cola
Agency: McCann
Geo: Serbia
Advertising Agency: McCann Beograd, Belgrade, Serbia
Creative Director: Jana Savić Rastovac
Digital Creative Director: Vladimir Ćosić
Art Directors: Lidija Milovanović, Kristina Jovanović, Miroslav Pavlović
Copywriters: Dubravka Petrović, Sandra Stojanović
Account Team: Jelena Lešević, Igor Petrović
Strategic Planner: Marija Stošić
Production: Jelica Jauković, Vladislav Prhal
Production House: Sodapop
Director: Aleksandra Gajić I Đorđe Marković
UM: Jovana Voves, Sonja Džuklevski, Nataša Jolović
Knitting / Weaving Lades: Mira Lekić, Nena Hodak, Olivera Savić, Lela Panić, Svetlana Manić
Published: September 2017
Description:
In the fall of 2017, the iconic Coca-Cola wanted to show its appreciation for, and respect of, the local, the authentic, the community it is a part of. Cue the hand-crafted OOH, knitted and woven over the course of several months by the local ladies whose craft is a work of art, to tease a special Coke & Meals platform that would truly celebrate what we, as a community, hold dear: traditional Serbian cuisine, the unforgettable tastes of our country!