GIANT SAFE by J. Walter Thompson Sao Paulo for Coca-cola

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GIANT SAFE

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Fabio Miraglia, Mario D`andrea, Roberto Fernandez David
Art Director Sthefan Ko, Stefano De Luccia, Filipe Cuvero | Vinicius Montana | Rogerio Puhl
Copywriter Christian Fontana, Ricardo John, Andre Pallu, Fabio Leão Souza, Roberto Rezende
Producer G Cenografia
Account Supervisor Renata Maximo
Released January 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: COCA-COLA
Product/Service: WORLD CUP
Agency: JWT BRAZIL
Creative Director: Mario D'andrea/Roberto Fernandez
Copywriter: Christian Fontana/Fabio Leão/Andre Pallu
Art Director: Filipe Cuvero/Sthefan Ko/Stefano De Luccia
Account Manager: Hwira'ti Gibin/Tiago Lima
Account Supervisor: Renata Máximo
Advertiser's Supervisor: Luciana Feres/Ana Paula Castello Branco/Maria Zerk/Cristina Turnes/Flavia Gama
Producer: P/G Cenografia
Other Credits: Media: Plus Media
Date of First Appearance: Jan 14 2010 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL

Description of Ambient execution
Coca-Cola will bring Fifa’s original World Cup Trophy to Brazil. In order to give this great news in a special way, we created a teaser. A mysterious gigantic safe appears on Copacabana beach and downtown São Paulo, without anyone knowing how it got there, let alone what is inside. The only way to find out is by opening the safe; and, to open it, one must answer 10 trivia questions about World Cups in its touchscreen.