HAPPINESS REFILL by Ogilvy Sao Paulo for Coca-cola

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HAPPINESS REFILL

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Ogilvy Sao Paulo
Executive Creative Director Fred Saldanha, Claudio Lima, Tiago Meloni
Creative Director Edu Garretano
Art Director Raphael Lucone, Rafael Rizuto Copywritter
Copywriter Eduardo Marques Porto, Flavio Tamashiro
Producer João Guilherme, Juscelino Vieira, Bruno Belcastro, Moisés Richard, Eduardo Medeiros, Jô Cassiano
Account Supervisor Leticia Arslanian, Elouse Gameiro, Mirna Abaurre
Released August 2011

Credits & Description

Category: Special Build
Advertiser: THE COCA-COLA COMPANY
Product/Service: COCA-COLA
Agency: OGILVY BRASIL
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Claudio Lima/Fred Saldanha
Creative Director: Eduardo Marques/Edu Garretano
Copywriter: Eduardo Marques/Flavio Tamashiro
Art Director: Rafael Rizuto/Raphael Lucone
Account Supervisor: Leticia Arslanian/Elouse Gameiro/Mirna Abaurre
Advertiser's Supervisor: Adriana Knackfuss
Producer: Juscelino Vieira/Bruno Belcastro/Jô Cassiano/Moisés Richard/Eduardo Medeiros/João Guilherme
Account Manager: Elaine Thompson
Planner: Bruno Cunha/João Vicente
Account Manager: Elaine Thompson
Planner: Bruno Cunha/João Vicente
Other Credits: Uxd: Pablo Moura/Nasser Said/Priscila Loschiavo Concept: Tiago Fernandes/Pedro di Nardo/Daniel Uchoa-Project Manager: Emerson Silva-/ Paula Santana - Designers: Edu Garretano /Amanda Maykot - Digital

Ambient Execution Description
Coke wanted to insert their brand among the young emerging middle-class consumers who love their mobile phones, but can´t afford a generous data plan. Moreover, in Brazil most Wi-Fi spots aren’t free. So, we created Happiness Refill: the first Coke dispenser that gives free data credits to navigate the internet on mobile phones. The machine is located at universities, POS and at the Coca-Cola kiosk in Copacabana.