Coca-cola Outdoor Happy Can by Wieden + Kennedy Portland

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Happy Can

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Wieden + Kennedy Portland
Director Fabio Cimino - Gaetano Del Pizzo
Executive Creative Director Tan Leong Lee
Creative Director Giovanni Chiarelli
Art Director Giovanni Berutti
Copywriter Roberto Amboldi
Production Park Pictures
Released May 2013

Credits & Description

Its been a long year of political, economic and religious upheaval in Italy, but we believe just getting people to smile can make a difference. So we asked ourselves: what if every time you opened a can of Coke, it smiled back at you? So we went to the drawing board to get it technically right to see if we could change the opening of the can into the shape of a smile And the idea was born a smiling Coca-Cola 'Happy Can'. Agency: McCann Erickson, Milan
Category: Drinks, non-alcoholic
Client: Coca-Cola
Agency: McCann Erickson, Milan
Country: Italy
Director: Fabio Cimino
Chief Creative Officer: MIGUEL BEMFICA
Executive Creative Director: Lee Tan
Creative Director: Giovanni Chiarelli
Copywriter: Roberto Amboldi
Art Director: Giovanni Berutti
Vice Chairman: Andreas Dahlqvist
Regional Account Director: Andrei Kaigorodov
Poster Photographer: LSD Studio