25TH ANNIVERSARY I LIGHT IT! by Momentum Madrid for Coca-cola

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25TH ANNIVERSARY I LIGHT IT!

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Momentum Madrid
Executive Creative Director Raúl Pérez Serena
Art Director Esperanza Merenciano
Copywriter Dubra Castiñeiras
Producer Adela Simon
Released April 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: COCA-COLA
Product/Service: COCA-COLA LIGHT
Agency: MOMENTUM WORLDWIDE SPAIN
Executive Creative Director: Raul Perez Serena
Copywriter: Dubra Castiñeiras
Art Director: Esperanza Merenciano
Account Manager: Elsa Sanchez
Producer: Adela Simon
Date of First Appearance: Apr 29 2010 12:00AM
Entrant Company: MOMENTUM WORLDWIDE SPAIN, Madrid, SPAIN

Advertising Format
Modified Billboards & Posters

Dimensions
The Coca-Cola Light brand appears more than 30,000 times on the 15,000 bottles that make up the banner and closes with CCL I Light it.

Site Location
OSCAR HOTEL VAZQUEZ DE MELLA SQUARE - MADRID