Coca-cola Outdoor LOVE SEAT by Ogilvy & Mather Singapore

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency Ogilvy & Mather Singapore
Creative Director Dave Nash
Art Director Steve Back, Deputy Creative Director, Matt Williams, Freddie Colhart
Copywriter James Procter
Producer Alvin Chin, James Brook-Partridge
Account Supervisor Louise Kuegler
Illustrator Eunice Ng, Sean Soo. Pr
Released January 2011

Credits & Description

Category: Special Build
Product/Service: COCA-COLA
Chief Creative Officer: Steve Back
Executive Creative Director: James Procter
Creative Director: Dave Nash
Copywriter: James Procter
Art Director: Steve Back/Matt Williams/Freddie Colhart
Illustrator: Eunice Ng/Sean Soo
Account Supervisor: Louise Kuegler
Advertiser's Supervisor: Leonardo O'Grady
Producer: Alvin Chin/James Brook-Partridge
Account Manager: Jiamei Tay/Kelly Coburn
Planner: Mark Sinnock
Account Manager: Jiamei Tay/Kelly Coburn
Planner: Mark Sinnock
Other Credits: Director: Angus Gordon (The Well)/Production: Adrian Chua (Makers Ltd)/Client:leonardo O’grady (Coca-Cola)

Ambient Execution Description
Continuing Coke's global 'Open Happiness' platform, we wanted to create something that would bring people together and turn strangers into friends in the process.

So we came up with the ‘Love Seat’- a specially designed bench, built on an angle. Every time someone chose to sit on it, they would end up sliding into another person, creating an instant connection. It’s the ultimate ice-breaker! ‘Love Seats’ were placed in parks and bus stops across the country, creating opportunities for countless new friendships to be made. Coke has always been seen as an icon of happiness. Bringing people together in an interesting way was a natural fit for the brand. It’s just a cool, simple way to help bring strangers close and friends even closer.

Please see video.