Coca-cola Outdoor Coca-Cola / WWF: Plant Billboard by Momentum Manila

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Coca-Cola / WWF: Plant Billboard

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency Momentum Manila
Art Director Joseph Velasquez
Released July 2011

Credits & Description

This billboard absorbs air pollutants.

Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country's first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).

Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari