ROCK CLIMBERS by The Wow Factor for Coca-cola

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ROCK CLIMBERS

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency The Wow Factor
Producer Rick Gerber
Account Supervisor Billy Moran
Released March 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: THE COCA-COLA COMPANY
Product/Service: COCA-COLA
Agency: THE WOW FACTOR
Creative Director: Billy Moran
Account Manager: Anthony Hudacs
Account Supervisor: Billy Moran
Advertiser's Supervisor: Julie Corsini
Producer: Rick Gerber
Date of First Appearance: Mar 27 2009 12:00AM
Entrant Company: THE WOW FACTOR, Studio City , USA

Description of Ambient execution
This digital execution appeared on the Coca-Cola Spectacular LED sign in Times Square (New York, NY). The rock climbers at the Matterhorn in Disneyland inspired us to create this animation spectacular. We wanted to allow the viewer in the chaotic environment of Times Square to "pause and refresh" and so we created Coke Mountain along with live action rock climbers. As you "pause" to watch the rock climbers, the waterfall also makes you thirsty which creates the need for "refreshment and at the same time reinforcing the brand name.