Coca-cola Outdoor SHARE A COKE by DTDigital, Ogilvy & Mather Sydney

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SHARE A COKE

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency DTDigital
Agency Ogilvy & Mather Sydney
Executive Creative Director Chris Ford
Creative Director Brian Merrifield, Boris Garelja
Art Director Luke Acret, Liam Hilliar, Jakub Szymansk
Copywriter Alex Stainton, Omid Amidi
Producer Digital - Caidryn Roder, Jason Bernard. Print - Sonia Ebrington
Account Supervisor Suzie Baker, Vickie Mogensen
Released January 2012

Credits & Description

Category: Digital Outdoor
Advertiser: COCA-COLA SOUTH PACIFIC
Product/Service: COCA-COLA
Agency: OGILVY & MATHER
Agency: DTDIGITAL
Executive Creative Director: Chris Ford
Creative Director: Boris Garelja/Brian Merrifield
Copywriter: Alex Stainton/Omid Amidi
Art Director: Jakub Szymansk/Liam Hilliar/Luke Acret
Account Supervisor: Suzie Baker/Vickie Mogensen
Producer: Digital - Caidryn Roder/Jason Bernard. Print - Sonia Ebrington
Planner: Gerry Cyron/Damian Damjanovski
Planner: Gerry Cyron/Damian Damjanovski
Other Credits: Ikon - Media

Ambient Execution Description
We needed to help launch our 'Share a Coke' campaign - where we put the 150 most popular Australian names on 'Coke' bottles - with a bang. So, much like our bottles, we took something iconic and handed it to the public to share.
For three nights, an interactive billboard was projected onto Sydney's iconic 'Coca-Cola' sign. Passers-by were then invited to text a friend's name to see it up in lights.