Coca-cola Outdoor THE HAPPINESS PASSENGER by Leo Burnett Bogota

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THE HAPPINESS PASSENGER

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Colombia
Agency Leo Burnett Bogota
Creative Director Marvin Leiva, Alejandro Mora
Art Director Andrea Leitner
Copywriter Alejandro Junco
Producer Daniela Cortes Direktor Films
Account Supervisor Juan Simón Hernández
Illustrator Diego Otero Rodríguez
Released June 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: COCA-COLA
Product/Service: COCA-COLA
Agency: LEO BURNETT COLOMBIA
Chief Creative Officer: Mauricio Sarmiento/Fernando Hernández/Germán Espítia
Creative Director: Andrea Leitner/Marvin Leiva/Diego Rodríguez/Alejandro Mora
Copywriter: Alejandro Junco
Art Director: Andrea Leitner/Diego Rodríguez.
Illustrator: Diego Rodríguez
Art Buyer: Coca-Cola Company
Account Supervisor: Juan Simón Hernández
Advertiser's Supervisor: Margarita Abella
Producer: Direktor Films
Account Manager: Christine Saouda
Planner: Juan Franco
Account Manager: Christine Saouda
Planner: Juan Franco

Ambient Execution Description
Our execution took place in the vehicules and houses of those cab drivers who spent christmas night away from home. What appeared to be just another call from regular taxi users, was actually a call from group of Santas who asked for a ride to a special destination: the taxi drivers home. That is how taxi drivers could share Christmas magic with their loved ones at home while Santa did their work for them.