TODAY I WILL COKE CAN by Fortune Promoseven Dubai for Coca-cola

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TODAY I WILL COKE CAN

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Arab Emirates
Agency Fortune Promoseven Dubai
Executive Creative Director Fadi Yaish
Art Director Gautam Wadher
Copywriter Aunindo Anoop Sen
Producer Clarisse Mar Wai May
Account Supervisor Tarek Ali-Ahmad, Hana Zarour
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: COCA-COLA
Product/Service: COCA-COLA
Agency: FP7/DXB
Executive Creative Director: Fadi Yaish
Copywriter: Aunindo Anoop Sen
Art Director: Gautam Wadher
Account Supervisor: Tarek Ali Ahmad/Hana Zarour
Producer: Clarisse Mar Wai May
Other Credits: Ryan Atkinson/Mustafa Kawtharani/Bana Salah (Graphic Designer)

Ambient Execution Description
Today I Will, an initiative aimed at unlocking individual potential while staying true
to Middle Eastern values. Social media empowered the group. A media more intimate was needed to empower the individual. With reach and engagement like no other media, the Coke can became our medium of inspiration. We designed Today I Will Coke cans. On every shelf, supermarket, restaurant, vending machine, mall, food court and grocery across the Middle East. Reaching millions of youth. Then we identified people from the region who overcame challenges and realized their potential. Through an augmented reality app on Facebook, people watched their stories on the 'Today I Will' can. We invited youth to share their own inspiring stories through Facebook and be on the can too.