Coca-cola Outdoor VINTAGE MERCHANDISING by Bcube Milan

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Italy
Agency Bcube Milan
Art Director Marco Cantalamessa
Copywriter Francesco Bozza - Umberto Casagrande, Federico Bonenti
Producer Michele Virgilio
Account Supervisor Marta Di Girolamo
Illustrator Daniele Efferni, Stefano Riboli, Renato Sorrentino, Anna Citelli
Released February 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: COCA-COLA
Product/Service: SOFT DRINK
Agency: BCUBE
Executive Creative Director: Francesco Bozza
Copywriter: Francesco Bozza/Federico Bonenti
Art Director: Marco Cantalamessa
Account Manager: Raffaello Dell'anna
Account Supervisor: Marta Di Girolamo
Advertiser's Supervisor: Francesco Cibò
Illustrator: Renato Sorrentino/Anna Citelli/Daniele Efferni/Stefano Riboli
Producer: Michele Virgilio
Date of First Appearance: Feb 2 2010 12:00AM
Entrant Company: BCUBE, Milan, ITALY

Description of Ambient execution
Brief: build the association of Coca-Cola with italian meals, overcoming cultural barriers and traditional habits. Creative execution: we have re-drawn the image of Coca-Cola, for the first time on the setting of an italian table, with a vintage flavour. We have used the creative as base design for a merchandising line. As guerrilla activity, we infiltrated the most important fleamarket in Milan: with the covert cooperation of some of the peddlers, we had the merchandising exposed as actual antique items.