THE COLGATE HIDDEN FOODS DIRECTORY by Y&R Ho Chi Minh for Colgate

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THE COLGATE HIDDEN FOODS DIRECTORY

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Industry Oral Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Vietnam
Agency Y&R Ho Chi Minh
Art Director Le Huy Nguyen, Vuong Nguyen, Khoa Lam
Copywriter Kit Ong, Thach Thao Nguyen
Producer Clariss Alvarez
Photographer Alex Mcmillan, Lawrence Valencia
Account Supervisor Pham Tuan Minh, Hau Pham
Illustrator Nguyen Tuong Hung, Mita Vu
Released December 2011

Credits & Description

Category: Transit
Advertiser: COLGATE-PALMOLIVE VIETNAM
Product/Service: COLGATE
Agency: Y&R VIETNAM
Chief Creative Officer: Marcus Rebeschini
Executive Creative Director: Kit Ong
Creative Director: Lawrence Valencia
Copywriter: Thach Thao Nguyen/Le Nguyen/Kit Ong
Art Director: Huy Nguyen/Vuong Nguyen/Khoa Lam
Photographer: Alex Mcmillan/Lawrence Valencia
Illustrator: Mita Vu/Hung Nguyen
Account Supervisor: Hau Pham/Tuan Pham
Advertiser's Supervisor: Sylvia Caserta
Producer: Clariss Alvarez
Account Manager: Dung La
Account Manager: Dung La
Other Credits: Matthew Collier-Ceo

English Translation of Main Headlines
Colgate found this hidden food for you.

Ambient Execution Description
We used 'Xe Om' riders or motorcycle taxis. We suited them up with our custom-made vests with pockets full of Colgate Hidden Foods directories.

Since the 'Xe Om' riders go everywhere, our reach was very wide and extensive.

Originally in translation box:

Colgate Hidden Foods Directory

With Colgate, hidden foods can never hide. We can always seek them out whether in alleyways or in-between your teeth.

After you enjoy the delicious foods we have found for you, we can help you keep your teeth free of hidden foods (and bacteria) with our complete oral care range.

Remember, a good brushing and rinsing twice a day with Colgate keeps your mouth healthy to enjoy all the foods you want.

And you get longer lasting fresh breath too.