COLGATE FIGHTS CAVITIES by Y&R Johannesburg for Colgate

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COLGATE FIGHTS CAVITIES

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Industry Oral Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Y&R Johannesburg
Executive Creative Director Clinton Bridgeford, Michael Blore Liam Wielopolski
Art Director Steve Dirnberger, Andrew O'donoghue
Copywriter Emily Veitch
Released March 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: COLGATE PALMOLIVE
Product/Service: TOOTHPASTE
Agency: Y&R SOUTH AFRICA
Executive Creative Director: Clinton Bridgeford/Liam Wielopolski
Copywriter: Emily Veitch
Art Director: Andrew O'donoghue/Steve Dirnberger
Account Manager: Paola Masullo
Date of First Appearance: Mar 31 2010 12:00AM
Entrant Company: Y&R SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Description of Ambient execution
We have a LOT of potholes in our roads. Colgate came to the rescue. Drivers sms a location of a pothole. The "COLGATE FIGHTS CAVITIES" team come and fill it. Lots and lots of potholes filled. Lots of smiling people.