TERRARIUM by Leo Burnett Chicago for Comed

Adsarchive » Outdoor » Comed » TERRARIUM

TERRARIUM

Pin to Collection
Add a note
Industry Raw Materials & Minerals
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Leo Burnett Chicago
Art Director Brian Shembeda, Jeremy Smallwood
Copywriter Avery Gross, Pam Mufson
Producer Laurie Gustafson
Photographer Greg Mohrs
Account Supervisor Antoniette Wico
Released July 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: COMED
Product/Service: ELECTRICITY
Agency: LEO BURNETT USA
Creative Director: Avery Gross/Brian Shembeda
Copywriter: Avery Gross/Pam Mufson
Art Director: Brian Shembeda/Jeremy Smallwood
Account Supervisor: Antoniette Wico
Photographer: Greg Mohrs
Producer: Laurie Gustafson
Other Credits: Production Studio: Chicago Scenic
Date of First Appearance: Jul 14 2009 12:00AM
Entrant Company: LEO BURNETT USA, Chicago, USA

Description of Ambient execution
A plugged-in electrical device uses power even when turned off. It’s a good fact to know, and not many people know it. As part of their campaign to deliver energy-saving tips to the public, the client asked how we might change that.This idea featured plugged-in power cords as ‘live’ animals, in the style of a zoo exhibit. Plaques, done in the same style, explained the message. Installations were placed at the zoo and around the city in high-traffic bus stop locations.