Comedy Central Outdoor THE NON-INTERACTIVE, INTERACTIVE COMEDY by Grey Dusseldorf

Adsarchive » Outdoor » Comedy Central » THE NON-INTERACTIVE, INTERACTIVE COMEDY

THE NON-INTERACTIVE, INTERACTIVE COMEDY

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Grey Dusseldorf
Creative Director Mark Hendy, Neil Elliot
Art Director Alphons Conzen, Frederico Gasparian
Copywriter Thomas Voelker, Dominik Janning
Producer Claudia Jahn
Released November 2011

Credits & Description

Category: Digital Outdoor
Advertiser: VIACOM INTERNATIONAL MEDIA NETWORKS NORTHERN EUROPE
Product/Service: COMEDY CENTRAL
Agency: GREY WORLDWIDE
Chief Creative Officer: Roland Vanoni/Andreas Henke/Sacha Reeb
Creative Director: Mark Hendy/Neil Elliot
Copywriter: Thomas Voelker/Dominik Janning
Art Director: Frederico Gasparian/Alphons Conzen
Producer: Claudia Jahn
Account Manager: Annette Debudej
Planner: Christoph Pietsch
Account Manager:
Planner:
Other Credits: Mathias Renner/Peter Engel

Ambient Execution Description
For Comedy Central, Comedy is everywhere.
To advertise their new TV show "Happy Endings", we took this literally and transformed a busshelter into a stage.
The communication tool was an interactive busshelter, which was controled by a Comedy Central script writer. With an own programmed iPad-app he could place speech or thought bubbles above random waiting pedestrians.