INVISIBLE by McKinney Durham for Urban Ministries of Durham

INVISIBLE

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency McKinney Durham
Art Director Philip Marchington, Lisa Shimotakahara, David Baldwin
Copywriter Jenny Nicholson
Producer Lisa Bentley
Released May 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: URBAN MINISTRIES OF DURHAM
Product/Service: COMMUNITY OUTREACH PROGRAM
Agency: McKINNEY
Creative Director: Philip Marchington
Copywriter: Jenny Nicholson
Art Director: Philip Marchington
Account Manager: Janet Northen
Producer: Lisa Bentley
Other Credits: Miniature Artist: Philip Marchington
Date of First Appearance: May 30 2009 12:00AM
Entrant Company: McKINNEY, Durham, USA

Description of Ambient execution
Facing the dual challenge of increasing needs and falling donations, Urban Ministries of Durham needed a message that would stop people in their tracks and get them thinking about the issue of homelessness in the area. This OOH installation was placed in an area where passersby often encounter homeless people, only to avert their eyes or otherwise ignore their presence. The small scale of the installation intrigued people to come close. And when they did, the messaging challenged them to rethink the way we treat homeless people and invited them to support Urban Ministries’ mission of providing food, shelter and a future.