LITTLE TREASURES by Saatchi & Saatchi BrandsRock Cape Town for Salvation Army

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LITTLE TREASURES

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Saatchi & Saatchi BrandsRock Cape Town
Executive Creative Director Anton Crone
Creative Director Keith Christians
Art Director Amelia Smit
Copywriter Alex Goldberg
Producer Candice Brouwer
Photographer Matthys Van Lill
Account Supervisor Ian Young
Typographer Larissa Elliot
Illustrator Larrisa Elliot
Released February 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: SALVATION ARMY
Product/Service: COMMUNITY RESPONSIBILITY
Agency: SAATCHI & SAATCHI SOUTH AFRICA
Executive Creative Director: Anton Crone
Creative Director: Keith Christians
Copywriter: Alex Goldberg
Art Director: Amelia Smit
Account Supervisor: Ian Young
Illustrator: Larrisa Elliot
Typographer: Larissa Elliot
Photographer: Matthys Van Lill
Producer: Candice Brouwer
Date of First Appearance: Feb 27 2010 12:00AM
Entrant Company: SAATCHI & SAATCHI SOUTH AFRICA, Cape Town, SOUTH AFRICA

Description of Ambient execution
We placed a bespoke toy crane vending machine, "Little Treasures", in the food court of a busy shopping mall. Close to where other vending machines were situated. People engaged with the game, only find it was part of a child trafficking campaign, via the tags attached to the dolls inside. The work was used to raise awareness and funds.