Compassion In World Farming Outdoor STOP LIVE EXPORTS by Elvis Communications

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STOP LIVE EXPORTS

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Elvis Communications
Creative Director John Treacy
Art Director Seth Jones
Copywriter Dave Mccullough
Released January 2012

Credits & Description

Category: Transit
Advertiser: COMPASSION IN WORLD FARMING
Product/Service: STOP LIVE EXPORTS
Agency: ELVIS
Creative Director: John Treacy
Copywriter: Dave Mccullough
Art Director: Seth Jones

Ambient Execution Description

Bus advertising worked perfectly and powerfully for Compassion In World Farming - a non-profit organisation opposed to the long distance transportation of live farm animals.

Juxtaposing the cramped conditions in which live farm animals are forced to travel, with the comfortable, everyday mode of transport we enjoy, would really help people both on and off the bus to empathise with their plight.

And the same went for our headlines. We used familiar travel terms on T-sides, super-sides and bus rears to further highlight just how different and truly harrowing the animals' experience of transport really is.

Bus advertising allowed us to drive (pun intended) home a real insight into an inhumane practice people wouldn't normally see - and strongly encouraged them to help us end it.