Confederacao Brasileira de Rugby Outdoor ARM SLING SUPPORTING RUGBY by Talent Marcel

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ARM SLING SUPPORTING RUGBY

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Industry Sports Teams & Events
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Talent Marcel
Executive Creative Director Joao Livi
Creative Director Felipe Luchi, Victor Sant'anna, Phillippe Degen
Copywriter Erick Mendonça
Photographer Mario Coelho
Released August 2011

Credits & Description

Category: Small Scale Special Solutions
Advertiser: CONFEDERAÇÃO BRASILEIRA DE RUGBY
Product/Service: CONFEDERAÇÃO BRASILEIRA DE RUGBY
Agency: TALENT
Executive Creative Director: João Livi
Creative Director: Phillippe Degen/Felipe Luchi
Copywriter: Erick Mendonça
Art Director:
Photographer: Mario Coelho
Advertiser's Supervisor: Sami Arap
Account Manager: Rafael Barajas
Account Manager: Rafael Barajas

Ambient Execution Description
We created a new custom media which was distributed in hospitals and orthopedic clinics. It was associated the position of the broken arm to create a 24 hours media. As if the person was carrying a rugby ball and ready to play it all the time. 3.000 arm slings were produced and distributed to 7 hospitals and 11 orthopedic clinics in São Paulo city.