RAINCAMPAIGN by RAINCAMPAIGN for Continental

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RAINCAMPAIGN

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Industry Tires
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency RAINCAMPAIGN
Creative Director Bas Manders
Art Director Bas Manders
Producer Raincampaign
Released December 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: CONTINENTAL BANDEN GROEP TON COPPUS
Product/Service: TYRE
Agency: RAINCAMPAIGN
Creative Director: Bas Manders
Art Director: Bas Manders
Producer: Raincampaign
Date of First Appearance: Dec 5 2009 12:00AM
Entrant Company: RAINCAMPAIGN, Amsterdam, THE NETHERLANDS

Description of Ambient execution
We developed a new, innovative way of communicating in the world of advertising. Every time it rains the advertising campaign appears on the street. We call this RAINCAMPAIGN®. When the streets dry up the RAINCAMPAIGN® disappears again. The communication will be visible on the street for at least 4-6 weeks. RAINCAMPAIGN® developed the winter tire campaign for tire importer company Continental. The winter tires of Continental work better in rainy conditions. The message ‘STOP QUICKER WITH CONTINENTAL WINTER TIRES’ appears in 500 locations in the Netherlands when it rains. The locations are carefully positioned in the areas of car parks, car park ticket machines and crowded places. RAINCAMPAIGN® is an environmental outdoor advertising campaign using only rainwater. RAINCAMPAIGN® supports the recovery of the rainforests. With every campaign we make for our clients a percentage will go to an international rainforest project which protects the rainforest.

English Translation of Main Headlines
STOP QUICKER WITH CONTINENTAL WINTER TIRES