LIVE JUKEBOX by Bonaparte for Converse

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LIVE JUKEBOX

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Industry Shoes, Sportswear, Athletic Footwear & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Bonaparte
Art Director Pedro Moreira Becker
Copywriter Samir Arrage
Producer Raquel Pereira
Account Supervisor Alvaro Valli
Released February 2012

Credits & Description

Category: Stunts & Live Advertising
Advertiser: CONVERSE
Product/Service: CONVERSE
Agency: BONAPARTE
Creative Director: Pedro Becker And Samir Arrage
Copywriter: Samir Arrage
Art Director: Pedro Becker
Account Supervisor: Alvaro Valli
Producer: Raquel Pereira
Other Credits: Logo Designer - Victor Dutra/Interface Designer - Cristiano Schmitz

Ambient Execution Description

July 13th – The International Day of Rock 'n' Roll – is a very meaningful date for Brazil. The challenge: to create a remarkable experience that would take the spotlight, even in the universe of a brand so strongly connected to rock icons.

In the midst of the Ipod era, we decided to recall the origins of rock 'n' roll: sharing our favorite songs together. That is what rock ‘n’ roll is all about. That is what motivated the concept of the Converse Live Jukebox: a 5-meter tall jukebox with a band inside. The idea was simple. Someone chose a song. A band started to play it live. Everyone celebrated rock, together.