Copenhagen Skatepark Outdoor Upside down and mirrored poster by Mikkel Moller

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Upside down and mirrored poster

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Industry Leisure Parks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Denmark
Agency Mikkel Moller
Creative Mikkel Møller
Released March 2013

Credits & Description

Media: Outdoor
Category: Recreation & Leisure
Brand: Copenhagen Skatepark
Geo: Europe, Denmark
Our Indoor Skatepark is Never too wet to Skate
We placed posters at skateparks in Copenhagen. The message was printed upside down and mirrored, so it was only readable in the reflections in the puddles on the ground. By targeting the skaters in the beginning of the autumn, we positioned Copenhagen Skatepark as the obious choice for skating during the wet season.
Creative: Mikkel Møller
Published: October 2012