GREAT IDEAS START WITH A COPIC by BBDO Germany for Copic

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GREAT IDEAS START WITH A COPIC

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Industry Stationery
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency BBDO Germany
Executive Creative Director Christian Mommertz, Detlef Rump
Creative Director Carsten Bolk, Volker Waesch
Art Director Christian Weigel, Caner Ergel
Copywriter Daniel Hoffmann
Producer Second Unit Agency Producer - Jirka Mika, Tobias Brockamp
Released November 2012

Credits & Description

Advertiser: HOLTZ OFFICE SUPPORT
Agency: BBDO GERMANY
Category: Special Build
Advertising campaign: GREAT IDEAS START WITH A COPIC
Creative Director: Carsten Bolk
Producer: Agency Producer: Bernhard Burg
Art Director: Christian Weigel
Executive Creative Director: Detlef Rump
Other Credits: Hamburg
Copywriter: Daniel Hoffmann
Account Manager: Eva Sieweke
Advertiser's Supervisor: Peter A. Holtz-Kathan
Producer: Producer: Tim Tibor
Creative Director: Volker Waesch
Other Credits: Ambient Media Unit: Jost Von Brandis Service-Agentur Gmbh
Art Director: Caner Ergel
Other Credits: Post-Production: Nhb Video Gmbh
Creative Director: Christian Mommertz
Executive Creative Director: Christian Mommertz
Producer: Tobias Brockamp
Chief Creative Officer: Wolfgang Schneider

Ambient Execution Description
We bring the slogan ‘Great ideas start with a Copic’ to life. Therefor we celebrate the 25th anniversary of the world's greatest creative markers with the most creative minds of the world – at the Cannes Lions Festival 2012. How do we proceed? We demonstrate the power of Copic's 214 inspiring colors by displaying four of the most famous campaigns as 3D-themes. Composed out of 44,000 varicolored Copic pen caps. Unmissable placed in citylights – right in front of the Palais du Festival.