COPY THAT by McCann Warsaw for G&G COPY CENTER

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COPY THAT

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Industry Consumer & Public services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Poland
Agency McCann Warsaw
Art Director Wojtek Szpor, Darek Samul
Producer Pawel Mrowka
Account Supervisor Agnieszka Gorska
Released February 2010

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: G&G COPY CENTER
Product/Service: COPY CENTER OPEN 24/7
Agency: McCANN ERICKSON POLSKA
Copywriter: Darek Samul/Wojtek Szpor
Art Director: Wojtek Szpor/Darek Samul
Account Supervisor: Agnieszka Gorska
Producer: Pawel Mrowka
Other Credits: Efektura - Slawek Sobczyk
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: McCANN ERICKSON POLSKA, Warsaw, POLAND

Description of Ambient execution
Task: - Advertisement of large format G&G copy point open 24 hours a day; Solution: - Lets show capabilities of our Client!; How? - On big blow-ups placed in the city centre we have shown green beam characteristic for copying machine, that was moving across the billboard and creating copying illusions. Then we put information about G&G copy point.

English Translation of Main Headlines
large formats as well