Copyshop: The Copied City Campaign, 1 by Scholz & Friends Berlin for Copyshop

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Copyshop: The Copied City Campaign, 1

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Scholz & Friends Berlin
Executive Creative Director Matthias Spaetgens
Released February 2011

Awards

Epica Awards 2011
Outdoor Retail Services Bronze

Credits & Description

Copyshop - The Copied City Campaign
"Arcade", "Basement", " Doorbell", " Fireplug"
Credits
Corporate Name of Client: Copy & More
Client Account Director: Patrik Mardini
Agency Account Director: Anna Fishman
Agency: Scholz & Friends
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Robert Krause/David Fischer/
Philipp Woehler
Copywriters: Tobias Deitert/Folke Renken
Art Directors: Lisa Baur/Carlo Joest
Graphic Designer: Dominik Tetzlaff
Basic Description of the Project:
Task
There are copyshops at every corner in Berlin. It's a huge job, attracting attention, especially if there's no money available for extensive advertising.
Solution
We literally copied different parts of the city in the neighbourhood of the copyshop.
The Message
Copy & More can reproduce everything at an affordable price - from notepaper to frontage.