Copyshop Outdoor Copyshop: The Copied City Campaign, 1 by Scholz & Friends Berlin

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Copyshop: The Copied City Campaign, 1

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Scholz & Friends Berlin
Executive Creative Director Matthias Spaetgens
Released February 2011


Epica Awards 2011
Outdoor Retail Services Bronze

Credits & Description

Copyshop - The Copied City Campaign
"Arcade", "Basement", " Doorbell", " Fireplug"
Corporate Name of Client: Copy & More
Client Account Director: Patrik Mardini
Agency Account Director: Anna Fishman
Agency: Scholz & Friends
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Robert Krause/David Fischer/
Philipp Woehler
Copywriters: Tobias Deitert/Folke Renken
Art Directors: Lisa Baur/Carlo Joest
Graphic Designer: Dominik Tetzlaff
Basic Description of the Project:
There are copyshops at every corner in Berlin. It's a huge job, attracting attention, especially if there's no money available for extensive advertising.
We literally copied different parts of the city in the neighbourhood of the copyshop.
The Message
Copy & More can reproduce everything at an affordable price - from notepaper to frontage.