Correos (spanish Postal Service) Outdoor SHARK by M&C Saatchi Madrid


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Industry Postal, Courier, Shipping & Freight services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency M&C Saatchi Madrid
Executive Creative Director Manolo Moreno Marquez, Uschi Henkes, Urs Frick
Creative Director David Palacios
Art Director Jose Luis Rodriguez, Jana Royo
Copywriter Francisco Castillo, Lara Boto
Released November 2011

Credits & Description

Category: Integrated campaigns led by Outdoor
Advertiser: CORREOS
Executive Creative Director: Uschi Henkes/Manolo Moreno/Urs Frick
Creative Director: David Palacios
Copywriter: Francisco Castillo/Lara Boto
Art Director: Luis Rodriguez/Jana Royo

Ambient Execution Description
Correos invents the new 360º Parcels Service: ship your parcel to everywhere. We decided to communicate the new service by installing giant parcels in unusual places : above streetlights, phone box and newstands, bus-stops, ... and even places where only a company like Correos can reach: inside a shark aquarium!
This ambient marketing performance included a promotion: participants had to take a photograph of the parcels and send the photo by email. Each photograph was a chance to win a trip around the world. Some people took photographs of packages made by themselves, therefore they also helped Correos to reach everywhere.