The Costume's House Outdoor MASK UP by J. Walter Thompson Sao Paulo


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Industry Consumer & Public services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency J. Walter Thompson Sao Paulo
Executive Creative Director Roberto Fernandez, Ricardo John
Creative Director Ricardo Marques, Gustavo Costi, Rodolfo Amaral
Copywriter Fernando Christo
Producer Fabiano Proença, Renata Mendes
Photographer Maria Mion, Fefeco Aguiar
Account Supervisor Fernanda Antonelli
Illustrator Danilo Nagami
Released July 2011

Credits & Description

Category: Small Scale Special Solutions
Product/Service: COSTUME HOUSE
Executive Creative Director: Roberto Fernandez | Ricardo John
Creative Director: Rodolfo Amaral | Ricardo Marques | Gustavo Costi
Copywriter: Fernando Christo
Art Director: Danilo Nagami
Photographer: Maria Mion | Fefeco Aguiar
Illustrator: Danilo Nagami
Account Supervisor: Fernanda Antonelli
Advertiser's Supervisor: Maria Assunção
Producer: Fabiano Proença | Renata Mendes
Account Manager: Fernanda Antonelli
Planner: Fernand Alphen
Account Manager: Fernanda Antonelli
Planner: Fernand Alphen
Other Credits: Director: Guilherme Biglia | Alexandre Guedes//Editor: Alexandre Guedes
Ambient Execution Description
To promote the costume house “Mansão das Fantasias”. Everyone, at least once, scribbled people’s faces in pictures in magazines or newspapers. We took this insight and created stamps that are masks of famous characters of movies, music and comics. Using advertising guerrilla, we stamps several pictures of people’s faces in magazines and banners all over town. Darth Vaders wearing bikinis, Batmen in dresses, Mickeys in flip-flops, Frankensteins wearing make-up. And more people getting to know “Mansão das Fantasias” in a funny way.