MAKE UP by Hakuhodo Tokyo for Tokyo Metropolitan Government

MAKE UP

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Industry Public Transport, Mass Transit, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Hakuhodo Tokyo
Art Director Bunpei Yorifuji
Copywriter Tomohiro Hieda
Account Supervisor Ryota Yasumiya
Released July 2009

Credits & Description

Category: Public Health & Safety
Advertiser: TOKYO METRO
Product/Service: COURTESY CAMPAIGN
Agency: HAKUHODO
Creative Director: Tomohiro Hieda
Copywriter: Tomohiro Hieda
Art Director: Bunpei Yorifuji
Account Manager: Takao Hara
Account Supervisor: Ryota Yasumiya
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: HAKUHODO, Tokyo, JAPAN

Dimensions
728mmx1030mm

Site Location
Platform of the subway

English Translation of Main Headlines
Please do it at home. We display courtesy campaign posters with a different theme each month inside every station along the Tokyo Metro Lines as a part of our commitment to comfortable travel for all passengers. These posters include the key phrase 'Please do it at home' and are humorous illustrations warning passengers to refrain from acts or behaviors that are unacceptable in public places. These days, many women apply make up on trains. This poster shows illustrations before and after make up application and requests those women to please apply make up at home.