TURNSTILE by Saatchi & Saatchi Toronto for Cover Girl

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TURNSTILE

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Industry Makeup
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Saatchi & Saatchi Toronto
Executive Creative Director Brett Channer
Art Director Basil Douglas Cowieson
Copywriter Lyranda Martin-Evans, Tal Wagman
Released January 2010

Credits & Description

Category: Ambient: Transit
Advertiser: PROCTER & GAMBLE
Product/Service: COVERGIRL MASCARA
Agency: SAATCHI & SAATCHI
Agency: STARCOM
Executive Creative Director: Brett Channer
Copywriter: Tal Wagman/Lyranda Martin-Evans
Art Director: Basil Douglas Cowieson
Account Manager: Kathy Mclay
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: SAATCHI & SAATCHI, Toronto, CANADA

Description of Ambient execution
To showcase the category's largest brush, a new media space was created - the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were transformed into yellow LashBlast brushes, with the crossbars turned into extremely long black lashes, which is the result of using the mascara.