N.E.MATION 4 by NERF CREATIVE PTE LTD, OMD Singapore for NEXUS

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N.E.MATION 4

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency NERF CREATIVE PTE LTD
Agency OMD Singapore
Released January 2010

Credits & Description

Category: Ambient: Transit
Advertiser: NEXUS
Product/Service: CREATIVE PLATFORM/COMPETITION
Agency: OMD SINGAPORE
Agency: NERF CREATIVE PTE LTD
Account Manager: Chloe Neo
Other Credits: Teo Seok Kim/Jeffrey Koh
Date of First Appearance: Jan 15 2010 12:00AM
Entrant Company: OMD SINGAPORE, SINGAPORE

Description of Ambient execution

Branded N.Emation buses with Interactive screens on board. Bus is the most accessible and popular mode of transport in Singapore, with the benefit of a confined environment with limited distractions. We showcased the top 10 animation clips and allowed viewers to vote real time. Beside the screen, we dressed up the entire bus to reflect the N.E.mation theme along with strong call-to-action. By leveraging the reach of buses and bringing interactivity to the street, we achieved 70% more votes vs the year before.