Czech Philharmonic Orchestra Outdoor BIRD HOUSES by Euro Rscg Prague

BIRD HOUSES

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Industry Cinemas, Theatres & Concert Halls
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Czech Republic
Agency Euro Rscg Prague
Creative Director Pavel Sobek
Art Director Hana Kundrátová, Kateřiha Huňová, Tereza Janečková
Copywriter Hana Kundrátová
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: CZECH PHILHARMONIC ORCHESTRA
Product/Service: CZECH PHILHARMONIC ORCHESTRA
Agency: EURO RSCG PRAGUE
Chief Creative Officer: Eda Kauba
Creative Director: Pavel Sobek
Copywriter: Kateřiha Huňová/Hana Kundrátová
Art Director: Tereza Janečková/Hana Kundrátová/Kateřiha Huňová
Account Manager: Darko Silajdzic/Kateřina Pošepná
Account Manager: Darko Silajdzic/Kateřina Pošepná
Other Credits: Veronika Brichtová/Radka Korbová/Ondřej Dvořák/Štěpán Kopecký

English Translation of Main Headlines
The Czech Philharmonic Orchestra is an appreciated institution, but Czechs don´t realize, how amusing and inspiring the classical music can be. Our task was to convince them otherwise.
We created bird houses and put them in strategic locations. The “birds” were singing masterpieces from Smetana, Dvořák and Vivaldi. On captions listeners could read about how the birds were inspired by the music performed by the Czech Philharmonic and also download the songs via QR codes. The news about the singing birds spread out quickly, making headlines on the news. Once again, our Czech Philharmonic Orchestra became an inspiration to many.

Ambient Execution Description
We created bird houses and put them in strategic locations around the city (Parks and close to Rudolfinum the National Concert Hall) The imaginary birds were singing masterpieces from Smetana, Dvořák and Vivaldi. On captions listeners could read about how the birds were inspired by the music performed by the Czech Philharmonic Orchestra and they could also download the songs via QR codes. The news about the singing birds spread out quickly around the country, making headlines on the news and making the Czech Philharmonic Orchestra an inspiration to many again.