Orthodontics Clinic Signage by GRECO DESIGN for DAURO OLIVEIRA ORTHODONTICS CLINIC

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Orthodontics Clinic Signage

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Industry Hospitals, Healthcare facilities & Medical Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency GRECO DESIGN
Creative Director Gustavo Greco
Designer Tide Editing
Illustrator Bruno Nunes
Released May 2012

Awards

London International Awards 2012
Design Signage Silver Winner

Credits & Description

Entrant: Greco Design, Belo Horizonte
Dauro Oliveira - "Orthodontics Clinic Signage"
Corporate Name of Client: Dauro Oliveira Orthodontics
Clinic
Account Manager: Victor Fernandes
Client Account Director: Dauro Oliveira
Creative Director: Gustavo Greco
Design Company: Greco Design, Belo Horizonte
Design Director: Gustavo Greco
Designer: Tidé
Designer Assistance: Fred Fita
Producers: Dani Pires/Alexandre Fonseca
Illustrator: Bruno Nunes
Description of the Project
The concept of the signage project for the Dauro Oliveira Orthodontics Clinic stemmed from the pieces used in the orthodontic equipment, more specifically the brackets and the rubber bands. A family of pictograms was then created, along with numbers based on the drawing and on the materials used in these elements. The result stimulates the user to positively interact with the treatment environment, moving the idea of pain and inhibition towards a solution that is able to elicit WONDERFUL SMILES.