DB Export Outdoor Brewtroleum – A real reason to drink more DB Export [image] by SPARK PHD Auckland

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Brewtroleum – A real reason to drink more DB Export [image]

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Industry Alcoholic drinks & Tobacco
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency SPARK PHD Auckland
Released January 2016

Awards

D&AD Awards, 2016
Media Use of Integrated Media Wood Pencil

Credits & Description

Nomination: Media
Category: Use of Integrated Media
Awards: Shortlist
Agency: Spark Phd
Client: Db Breweries
Advertising Agency Colenso BBDO
Beer consumption in New Zealand is at its lowest since World War 2. So to promote DB Export we gave Kiwi men a brilliant reason to drink more beer
Brewtroleum is a biofuel made from leftover brewing yeast. It cut carbon emissions by 8%, meaning every time a man drank DB Export he was helping to save the world. Suddenly every sip made a difference, and every party was for the planet
Thanks to some dedicated drinking, we turned 58,000 tonnes of yeast slurry into 300,000 litres of biofuel – enough to supply 62 service stations around the country and to open our own flagship Brewtroleum station.