PUNCHING BALL by Duval Guillaume Modem Antwerp for De Lijn

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Industry Public Transport, Mass Transit
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belgium
Agency Duval Guillaume Modem Antwerp
Creative Director Peter Ampe, Katrien Bottez

Art Director Jonas Caluwe
Copywriter Peter Ampe, Ralf De Houwer
Account Supervisor Matthias Dubois
Released July 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: DE LIJN
Creative Director: Katrien Bottez/Peter Ampe
Copywriter: Ralf De Houwer/Peter Ampe
Art Director: Jonas Caluwé
Account Manager: Tom Sneppe
Account Supervisor: Matthias Dubois
Advertiser's Supervisor: Koen Baecke
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: DUVAL GUILLAUME, Brussels, BELGIUM

Description of Ambient execution
Challenge Public transport company De Lijn wanted to convince people to take the bus to the city to prevent parking stress. Strategy At the start of the sales period De Lijn placed parking meter punching balls in all major cities in Flanders. Every driver could ventilate his parking stress and afterwards received a free bus ticket. So next time they could take the bus to the city and do their shopping stress free. Result In 3 days time the punching balls got hit 35.000 times. And after two months time already 40% of the tickets had been used.