Dehner Outdoor DEHNER “EVERYTHING THAT MAKES PLANTS GREAT.” by Mediaplus Hamburg

Adsarchive » Outdoor » Dehner » DEHNER “EVERYTHING THAT MAKES PLANTS GREAT.”

DEHNER “EVERYTHING THAT MAKES PLANTS GREAT.”

Pin to Collection
Add a note
Industry Maintenance & Repairs (Home & Garden), Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Mediaplus Hamburg
Art Director Ekki Frenkler, Hans Zieringer
Copywriter Gabi Junklewitz
Photographer Alan Grund
Account Supervisor Thorsten Stork
Illustrator Hans Zieringer
Released January 2012

Credits & Description

Category: Special Build
Advertiser: DEHNER & CO.
Product/Service: DEHNER GARDEN-CENTER
Agency: MEDIAPLUS
Chief Creative Officer: Alex Schill
Executive Creative Director: Ekki Frenkler
Creative Director: Ekki Frenkler
Copywriter: Ekki Frenkler/Gabi Junklewitz
Art Director: Ekki Frenkler/Hans Zieringer
Photographer: Alan Grund
Illustrator: Hans Zieringer
Account Supervisor: Thorsten Stork
Account Manager: Silvia Welti
Account Manager: Silvia Welti

English Translation of Main Headlines
"Everything to make plants big"

Ambient Execution Description
During the three weeks of the “Summer Festival in the Park” in Munich’s Olympic Park, the 12 largest trees on the park’s most prominent boulevard were “re-potted”. Well, not really, of course: As part of the special campaign, pots were first cut open, placed around the trees and then put back together and filled up with potting soil. Additionally, like seals of approval for the giant garden center, supersize garden markers were planted in the pots bearing the claim “Dehner: Everything that makes plants great”.