De'longhi Outdoor Invisible mold: Rain by Drive Dentsu Beirut

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Invisible mold: Rain

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Industry Household maintenance & pet products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Lebanon
Agency Drive Dentsu Beirut
Released January 2012


Mena Cristal Awards 2013
Outdoor Ambient (All Product Categories) Emerald (Bronze)

Credits & Description

Time-lapse video showcasing a creative ad for De'Longhi dehumidifiers by Drive Dentsu Beirut and using special ink that disappears upon contact with rain to reveal images of mold and thereby demonstrate the harmful effects of excess humidity.
Advertiser: DeLonghi
Agency: Drive Dentsu Beirut
GEO: Lebanon