|Industry||Household maintenance & pet products|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Drive Dentsu Beirut|
|Mena Cristal Awards 2013|
|Outdoor||Ambient (All Product Categories)||Emerald (Bronze)|
Credits & Description
Time-lapse video showcasing a creative ad for De'Longhi dehumidifiers by Drive Dentsu Beirut and using special ink that disappears upon contact with rain to reveal images of mold and thereby demonstrate the harmful effects of excess humidity.