Department Of Health Outdoor SFX by DDB Manila

SFX

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency DDB Manila
Executive Creative Director Eugene U. Demata
Art Director Buboy Paguio, Herbert Hernandez
Copywriter Biba Cabuquit
Producer Jess Ramo, Sheila Villanueva
Account Supervisor Ronald Barreiro
Illustrator Buboy Paguio, Ronnie Amador
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: DEPTARTMENT OF HEALTH
Product/Service: ANTI-FIRECRACKER CAMPAIGN
Agency: DDB DM9JAYMESYFU
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Herbert Hernandez
Copywriter: Biba Cabuquit
Art Director: Herbert Hernandez/Ronnie Amador/Buboy Paguio
Illustrator: Ronnie Amador/Buboy Paguio
Account Supervisor: Ronald Barreiro
Producer: Sheila Villanueva/Jess Ramo
Account Manager: Gabbie Santiago/Gella Valle
Account Manager: Gabbie Santiago/Gella Valle

Ambient Execution Description
Stalls in commercial areas around the city distributed what looked to be traditional firecrackers with audio CDs inside. The CDs featured 10 of the most popular firecracker sounds and could be blasted over the speakers. This gave the public a much safer option to making noise during the New Year rather than lighting up dangerous firecrackers.