DEUTSCHE AIDS-STIFTUNG Outdoor EVERY 18 SECONDS SOMEBODY DIES OF AIDS by Kempertrautmann Hamburg

Adsarchive » Outdoor » DEUTSCHE AIDS-STIFTUNG » EVERY 18 SECONDS SOMEBODY DIES OF AIDS

EVERY 18 SECONDS SOMEBODY DIES OF AIDS

Pin to Collection
Add a note
Industry HIV/AIDS
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Kempertrautmann Hamburg
Creative Director Fabian Kirner, Kai Röffen
Art Director Pia Kronsbein
Copywriter Michael Manke, Thomas Kuhn Grey Germany Gmbh
Released September 2011

Credits & Description

Category: Special Build
Advertiser: DEUTSCHE AIDS-STIFTUNG
Product/Service: WORLD AIDS DAY
Agency: KEMPERTRAUTMANN WEST
Creative Director: Kai Röffen
Copywriter: Thomas Kuhn
Art Director: Pia Kronsbein
Account Manager:
Account Manager: Daniela Stumpf
Account Director: Sebastian Zirnbauer
Out of Home Media: Ströer Out-of-Home Media
Promotion/Event: element-events
Creative Director: Fabian Kirner
Copywriter: Michael Manke

Ambient Execution Description
1,752 million AIDS victims per year means: every 18 seconds somebody dies of AIDS.

Based on this fact we used billboards together with foam-producing machines in order to communicate this frightful death rate to its full extent.

On the billboards we displayed the names of the AIDS victims.
Behind the billboards we installed machines to produce foam and nourished it with helium.
This foam was pressed through a cross shaped stencil and was cut after 18 seconds.

By doing so we let foam-crosses rise to the sky.
Every 18 seconds one cross. Each representing one person who died of AIDS.