CHOIR WITHOUT BORDERS by DDB Hamburg for Deutsche Telekom

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CHOIR WITHOUT BORDERS

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Industry Telecommunications Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency DDB Hamburg
Executive Creative Director Hans Albers
Creative Director Tim Jacobs, Janna Krupinski
Art Director Christin Schaar, Christine Gilges, Kathleen Stahnke, Gorden Lieske
Copywriter Florentin Hock, Bjoern Münnich, Rocael Heilmann
Account Supervisor Elham Somekh, Tobias Clairmont
Released November 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: DEUTSCHE TELEKOM
Product/Service: DEUTSCHE TELEKOM
Agency: DDB GERMANY HAMBURG
Executive Creative Director: Hans Albers
Creative Director: Janna Krupinski/Tim Jacobs
Copywriter: Florentin Hock/Bjoern Münnich//Rocael Heilmann
Art Director: Christine Gilges/Kathleen Stahnke/Christin Schaar/Gorden Lieske
Account Manager: Matthias Hoppe/Lasse Heiden
Account Supervisor: Elham Somekh/Tobias Clairmont (Managing Director)
Other Credits: Compilation: Christian Storbeck
Date of First Appearance: Nov 8 2009 12:00AM
Entrant Company: DDB GERMANY HAMBURG, GERMANY

Description of Ambient execution
One day before 9 November, Deutsche Telekom organised a surprise choir for the people of Leipzig with star tenor Paul Potts at the Leipzig railway station. Like 20 years ago, the people of Leipzig show courage and join in spontaneously. Finally, around 2,000 join in and sing Song of Joy by Beethoven in the largest spontaneous choir of all time.