THE WORLD’S LONGEST LOVE-LETTER by DDB Hamburg for Deutsche Telekom

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THE WORLD’S LONGEST LOVE-LETTER

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Industry Telecommunications Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency DDB Hamburg
Executive Creative Director Hans Albers, Martin Drust
Creative Director Holger Illing, Sandra Schittkowski
Art Director Stephanie Lang, Veit Kiel, Björn Halfmann, Alexander Livigni, Kathleen Standke, Gorden Lieske, J. Müller
Copywriter Antje Clement, Frank Schliedermann, Moritz Pupke, Rocael Heilmann, Christian Storbeck, Fabian Pareigis
Producer Tobias Ebling, Christoph Kube, Gerrit Piechowski, Sebastian Gross, Michael Lohmann
Account Supervisor Kai Schubert
Typographer Christian Lamine, Alexandra Junke, Andreas Kuhn, Ben Rieck, Bastian Boltze, Rico Kaltofen, Daniel Dembach
Released April 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: DEUTSCHE TELEKOM
Product/Service: DEUTSCHE TELEKOM
Agency: DDB GERMANY HAMBURG
Executive Creative Director: Martin Drust/Hans Albers
Creative Director: Sandra Schittkowski/Holger Illing
Copywriter: Frank Schliedermann/Christian Storbeck/Fabian Pareigis/Rocael Heilmann/Antje Clement/Moritz Pupke
Art Director: Stephanie Lang/Alexander Livigni/Kathleen Standke/Gorden Lieske/Veit Kiel/Björn Halfmann/J. Müller
Account Manager: Rainer Schubert/Katrin Steineke/Özgür Turhan/Stefanie Maßing
Account Supervisor: Kai Schubert
Typographer: Christian Lamine/Alexandra Junke/Andreas Kuhn/Ben Rieck/Daniel Dembach/Bastian Boltze/Rico Kaltofen
Producer: Tobias Ebling/Christoph Kube/Michael Lohmann/Gerrit Piechowski (Camera)/Sebastian Gross (Director)
Other Credits: Flash: André Wischnewski/Markus Schwarze/Frithjof Millies/Michael Kneib/Concept:hertje Brodersen
Date of First Appearance: Apr 14 2009 12:00AM
Entrant Company: DDB GERMANY HAMBURG, GERMANY

Description of Ambient execution
A megaposter on Berlin’s Television Tower that shows declarations of love from people all over Germany. The declarations were collected within the campaign “Rain of flowers”, starting on Valentines Day 2009: The day on which Deutsche Telekom called up all lovers to participate in creating “The World’s Longest Love-Letter”.