BOX by BBDO Germany for Deutscher Caritasverband

BOX

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency BBDO Germany
Executive Creative Director Sebastian Hardieck
Art Director Jake Shaw
Copywriter Thilo Girschner
Producer Addon
Photographer Oliver Lippert
Account Supervisor Eva-Maria Kalcker
Released January 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: DEUTSCHER CARITASVERBAND
Product/Service: HOMELESSNESS AWARENESS
Agency: BBDO GERMANY
Executive Creative Director: Sebastian Hardieck
Copywriter: Thilo Girschner
Art Director: Jake Shaw
Account Manager: Bianca Sauer
Account Supervisor: Eva-Maria Kalcker
Advertiser's Supervisor: Verena Schoedel
Photographer: Oliver Lippert
Producer: Addon
Date of First Appearance: Jan 26 2010 12:00AM
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY

Advertising Format
Billboard

Dimensions
Citylight 4/1. 119 x 175 cm

Site Location
Troughout city center of 'Essen'. Public spots.

English Translation of Main Headlines
People often imagine that life on the street is somehow romantic and a chosen lifestyle. They believe that a fire in a rubbish bin or a spot under a bridge makes a real home. We created a thought provoking image that normally fits into a comfortable surrounding, but at a closer look it reveals all the negative circumstances homeless people have to endure. Drugs, Alcohol, Dirt, Rats and other disgusting things demonstrate that only a real home is a sweet home.