ROCKIN' DOTS by Grey Tokyo for Diesel

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Industry Clothing
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Grey Tokyo
Creative Director Arikawa Yasushi
Art Director Daisuke Suzuki
Producer Hideki Ida, Aso Yuichi
Released December 2009

Credits & Description

Category: Ambient: Transit
Advertiser: DIESEL JAPAN CO.
Product/Service: CLOTHING & APPAREL
Creative Director: Arikawa Yasushi
Art Director: Suzuki Daisuke
Account Manager: Ota Chiro
Advertiser's Supervisor: Miura Ichiro
Producer: Ida Hideki/Aso Yuichi
Other Credits: Designer: Uchiyama Shoji (Answr)/Yuma Tobishima(Answr) Director:uchiyama Shoji (Answr Inc.)
Date of First Appearance: Dec 7 2009 12:00AM
Entrant Company: GREY TOKYO, JAPAN

Description of Ambient execution
The theme of DIESEL 2010 PREVIEW COLLECTION is “ROCKIN` DOTS”. To express the rockin` spirit of the DOTS, we have created a transit graphic in Shibuya station using `DOTS`. Each dots are actually badges that can be taken off and taken out. We have inscribed the backside of the badges with QR code to lead consumers to the Diesel website. Result: In just 3 days, 113531 badges with the Rockin` spirit disappeared.